Frédéric Hérout
Founder & CEO
I was seventeen, hauling flight cases through the concrete belly of Bercy at the end of the nineties, when I learned that music is a machine made of people.
Then came the night shifts. A voice on community radio. Crates heavy with jazz, hip-hop and electronic music. Electronic nights I put on myself, an independent label, my own merchandising and promotion company. I lived on every side of the speaker.
Somewhere in the static I fell for the algorithms — the ones that hear a song through the noise and call it by its name. For six years I ran a music-data production department, delivering to SACEM, SPRE, GEMA and SUISA the proof of what was really played.
When a genre leaves the clubs, it stops being popular. Simple. Basic.
Now the flood is rising: generative AI, endless content, a million songs nobody chose. The industry does not need more noise. It needs curators — human and machine, side by side, listening.
We want an AI that listens to us. Not one that spies on us.